Vintage and Luxury Thrifting
Published September 26, 2024
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Jenny Lee
Lead Google Trends Analyst
With Leslie Leuenberger
Top Trends
"when is national sons day" is the top trending search (1,050%), past 24 hours after National Daughter's Day
"what does mandatory evacuation mean" is a breakout search in Florida, past 24 hours. Tallahassee is the top metro area searching for hurricane
Georgia is the top state searching for disaster preparedness with emergency rations the top trending search
"What is a storm surge?" is a top trending "what" search
"What does indicted mean?" spiked +900% in the past day
Entertainment
Hoda Kotb is the top trending person (breakout), past 4 hours
"is hoda leaving the today show" is the top trending question (+2,900%), past 4 hours
"why is hoda kotb leaving today" went up +1,050%, past 4 hours
Grotesquerie is the top trending tv series, past 24 hours and spiked +140%
"what did chappell roan say" spiked +250% and "chappell roan election" went up +150%, past day
Lifestyle
Vera Wang is the top trending designer in the fashion category (+300%), past day
"how long is paris fashion week" spiked +300%, past day
Search interest for "starboy aesthetic" also quadrupled, past day
Searches for "tortoise shell nails" are at an all-time high
Sports
Indiana Fever is among the top trending search topics, past day and quadrupled in search
"caitlin clark" is the top trending athlete and more than doubled in search (+120%), past day
"what did the fan say to caitlin clark" is a related breakout search, past day
Find more daily top Trends here >>
Vintage and Luxury Thrifting
Searches around vintage designer/luxury thrifting are peaking this year (have a look at the chart below)
Second hand designer/luxury bags have never been searched more than this year and search interest almost doubled in the past five years
Search interest for "resale value" in connection with bags more than doubled (+120%) since 2019
Searches around investing in connection with bags also reached a record high in 2024
"vintage womens watches" went up +170% this year and "vintage designer heels" grew +80%
"how old is vintage" is the top question on vintage, 2024
New York is the state searching the most for vintage fashion followed by California and District of Columbia
Top "vintage designer…" searches
2024, US
bags
heels
sunglasses
dresses
jewelry
Trending questions on luxury/designer thrifting
2024, US
Where to find vintage designer bags?
Where to buy second hand luxury bags in Japan?
Where to sell luxury bags?
Is luxury cheaper in Japan?
Why are there so many second hand luxury bags in Japan?
Top questions on sourcing vintage
2024, US
How to source wholesale vintage fashion?
How to source and sell vintage designer?
How to source vintage for a shop?
How to use AI to source vintage clothes?
How to source vintage watches?
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Methodology
All data is based on the U.S. unless otherwise stated
All data is accurate the time of writing
Notes
Breakout: search terms had a tremendous increase, in some cases because these terms are new and had few (if any) prior searches
Top or Most Searched: search terms that rank highest by search volume for a given timeframe and location
Trending Searches: search terms that had the highest spike in traffic over a given time period as compared with the previous equivalent period
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