Olahraga Ter-update: 🍂 A Newsletter for Every Creator #1

November 2023

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A newsletter for every creator

You’re a one-person production company.

We want you to find success in the global creator economy.

In this issue:

- YPP Thresholds

- For You

- FEATURE: Securing Your First Sponsorship

- AI Comments Summarizer

Lower YPP Eligibility Thresholds Expand to 37 More Countries

Creators in 99 countries can now apply for the YouTube Partner Program at:

Start monetizing your content through fan-funding features like Super Thanks, Super Chat, Super Stickers, and Channel Memberships. Learn more or...

Check Eligibility

Action Item: Customize Your Channel's ’For You’ by November 20

Starting Monday, your channel’s Home tab will show viewers a ’For You’ section that recommends which of your videos to check out based on their own watch history.

If you prefer to curate your own playlist for new channel visitors, you can disable the feature entirely for now, but channels with large content libraries may want to experiment with the new tool to boost subscriber growth.

Creators can limit the new feed to shorts, livestreams, and/or traditional videos from the last year.

Learn More

Securing Your First Sponsorship

There’s never been a better time to be a creator.

Influencer marketing (when brands pay creators to promote their products) is expected to exceed $30 billion this year according to a report from media research firm PQ Media.

Even “micro” influencers — creators with 10K to 100K subscribers — and “mid-tier” influencers with up to 500K subs have successfully gotten paid by deep pockets wanting to promote everything from juice boxes to sweatpants to Raid: Shadow Legends.

Here are six tips to help you claim your piece of the pie:

1. Keep an updated media kit handy containing your bio, contact information, details about your audience, examples of your best work, and your YouTube channel analytics.

2. Send a short pitch email to the company’s press center or public relations describing how you’d center the brand in sponsored content and the value you bring by sharing the brand with your audience.

3. If a brand reaches out to you, first read the entire pitch then respond with a yes or no on the same day. Chances are you’ll lose your spot to someone else if you take too long.

4. Ask the brand “What are you hoping to achieve from this campaign?” Brand goals can range from raising general awareness to driving sales of a specific product. Some brands just want you to create content they can repurpose on their own pages.

5. Know your value, which is typically based on your total subscriber count, and varies depending on the quantity and complexity of deliverables you create for the brand. Microinfluencer deals typically range from $200 to $1,000 per video.

6. Before you ink a deal, check the contract for usage rights (terms that define who owns the content you produce and where it can be used) and exclusivity clauses (terms that bar you from working with other brands for a specific time).

Recommended Reading

Are influencer partnerships the inevitable future of business?

Read on BBC

AI Comments Summarizer

Some YouTube creators are experimenting with a Comments Summarizer that uses generative AI to organize video comments into major categories.

YouTube hopes the new tool will help creators save time reading individual comments, gain inspiration for new videos based on viewer feedback, and moderate their communities.

Eligible creators can sign up to test drive the new feature and provide feedback through December 5.

Have you tried this new tool yet? Share your thoughts with other creators on the Official vidIQ Discord.